27/06/2025
Fitzrovia doesn’t shout. It doesn’t need to. While neighbouring Soho, Mayfair and King’s Cross compete for attention, Fitzrovia has been quietly attracting a new wave of occupiers looking for something different.
Historically associated with media and post-production firms, the area is now home to a much broader mix of creative tech companies, life sciences businesses, design studios and healthcare occupiers. The presence of institutions like UCLH and the Wellcome Trust has helped anchor a cluster of high-growth, innovation-focused tenants. Increasingly, ambitious businesses that would once have gravitated towards Soho or Clerkenwell are choosing Fitzrovia instead.
Why? Fitzrovia offers the right blend of location, quality and experience. The buildings have character. Retrofits here provide something that new builds rarely can – individuality, identity and heritage, combined with modern performance standards. In a market where occupiers are demanding ESG credentials without compromising on design or feel, that’s a winning combination.
The area also humbly lends itself to better workday. Leafy streets, independent cafés, a strong residential mix and a genuine sense of place make Fitzrovia feel less corporate, more human. It’s a neighbourhood that encourages people back to the office not because they have to, but because they want to. And with easy access to three major Underground lines plus the Elizabeth Line, it’s far more connected than many realise.
This is not a fringe location for offices anymore. Fitzrovia has become a destination for businesses who want to make a statement, albeit subtly.
For those rethinking what they want from an office and from a neighbourhood, Fitzrovia offers a compelling answer. Quietly, confidently, it’s become one of Central London’s most attractive places to work.