Retrofit and Rise: Fitzrovia’s New Office Story

Fitzrovia doesn’t shout. It doesn’t need to. While neighbouring Soho, Mayfair and King’s Cross compete for attention, Fitzrovia has been quietly attracting a new wave of occupiers looking for something different.

Historically associated with media and post-production firms, the area is now home to a much broader mix of creative tech companies, life sciences businesses, design studios and healthcare occupiers. The presence of institutions like UCLH and the Wellcome Trust has helped anchor a cluster of high-growth, innovation-focused tenants. Increasingly, ambitious businesses that would once have gravitated towards Soho or Clerkenwell are choosing Fitzrovia instead.

Why? Fitzrovia offers the right blend of location, quality and experience. The buildings have character. Retrofits here provide something that new builds rarely can – individuality, identity and heritage, combined with modern performance standards. In a market where occupiers are demanding ESG credentials without compromising on design or feel, that’s a winning combination.

The area also humbly lends itself to better workday. Leafy streets, independent cafés, a strong residential mix and a genuine sense of place make Fitzrovia feel less corporate, more human. It’s a neighbourhood that encourages people back to the office not because they have to, but because they want to. And with easy access to three major Underground lines plus the Elizabeth Line, it’s far more connected than many realise.

This is not a fringe location for offices anymore. Fitzrovia has become a destination for businesses who want to make a statement, albeit subtly.

For those rethinking what they want from an office and from a neighbourhood, Fitzrovia offers a compelling answer. Quietly, confidently, it’s become one of Central London’s most attractive places to work.

LBS agrees 70,000 sq ft. lease with global law firm at Moorgate

We are proud to announce that the entire 70,000 square feet office component of 25 Moorgate, our landmark office development in the City of London, has been pre-let to global law firm Watson Farley & Williams for a 15-year term.

25 Moorgate is everything that retrofit should be. We have worked with the fabric of the original building to create a next generation workplace, designed with a focus on occupier wellbeing and sustainability. This is the second Net Zero Carbon office building we will deliver on behalf of our client Barings, who share our vision of the future of offices.

We are thrilled to contribute to the continued evolution of London’s office landscape. Learn more about our commitment to a sustainable future at 25 Moorgate here: 25moorgate.uk/sustainability